We all know that black hat tactics SEO must be avoided at all times. However, did we know that there are several white hat strategies that can seriously hurt our long-term SEO performance?
Below you will are the most common bad SEO tacktics we all should avoid
1- Assembly line SEO strategy.
Assembly line SEO happens when a person or agency uses the same exact tactics for every client. However, Instead of getting stuck in this routine “task-based” strategy, focus on finding out unique ways to deliver value to your website’s audience.
2- Blaming performance drops on algorithm updates (without evidence).
These days, algorithm updates happen so frequently that it could be easy to point fingers at Google and say they caused your rankings and organic traffic to drop. Ok, Sometimes, it’s true!. However, what you don’t want to do is start making significant changes to your site. This may lead to even more complications with your organic performance.
There are several SEO recovery guides out there that you can reference for more in-depth steps on how to bounce back from organic performance drops. and these may resulted to:
- Did Google Discover New Technical Issues?
- Significant Content Changes
- Competitor Changes
3- Copying location page copy.
When developing location pages for large websites with many locations, creating unique copy for each location can be tedious and time-consuming. It may seem like the easy way out to just use the same copy for each location page, but I highly advise against it. You can get much better local ranking performance by focusing on unique copy for each location page.
4- Using automated auditing tools to drive strategy. Paying for links.
Invest in a tool like Screaming Frog or Site bulb and learn how to look holistically at a site. Use visualization tools to analyze the structure of a site. When your technical foundation is clean, search engines may have an easy time discovering, crawling, and rendering your web-pages.
5- Paying for Links
We recommend investing in some PR partners to help you craft content and get features in noteworthy publications.